| Everyone loves lotteries. The chance of winning something big by purchasing a cheap ticket is an attractive idea, the close cousin of gambling, which is also a popular pastime these days. |
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| One trouble with real world lotteries is that the odds are overwhelmingly against you. Your chance of winning is extremely slim and the house rake is generally larger than or equal to the pot. |
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| This is where ProjektFLS comes in! |
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Incentive marketing is the principle by which you incite users to complete sponsored offers by giving them a good reason to do so, aka offering a gift that tempts their fancy. Many offers have payouts in the 25 to 30 dollar range and cost the user only 1-5$ to try. |
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| In simple terms, that means that whenever a user spends one dollar to try a sponsored offer on your site, you generate $25 in commissions. With a ProjektFLS site, they are incited to complete these offers in exchange for tickets that enter them in a draw. |
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| What makes the Freebie Lottery principle so enticing is that everyone comes out on top with more chances to win for less money. Here is a short example: |
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| Say you built a site that offers a prize of $500 in gas certificates. In this example, the site owner has chosen to rake, or profit $200 every time one of these certificates is drawn and won. Again for simplicity’s sake, we will assume that each offer completed brings exactly $25 in commissions. Now watch the power of money leveraging at work. |
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Commission dollars needed to draw a $500 certificate with $200 profit:
28 offers x $25 = $700 |
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| Meaning that users, for a single dollar, will have a 1 in 28 chance of winning a $500 gas certificate. Those are some very impressive odds for just a buck... |
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| The site owner, in this example, made $200, only for providing the engine that makes the raffle possible. |
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| How do you do it? |
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| It is in fact a very simple 3 step process. |
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Choose one of thousands of possible products to give away. These prizes could be anything from gift certificates to airplane tickets and plasma TVs to cash. |
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Build your site with ProjektFLS. Here are the steps you will perform. |
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- Choose a domain name
- Setup your hosting
- Install the script
- Configure your settings
- Make design changes if you want to
- Add a couple of simple texts to describe your offer
- Add offers from affiliate networks, links to which are provided with your script
- Determine how many tickets you will give to users per dollar in commission generated and set your profit margin
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All that is left to do now is get the word out. There are too many possibilities to list them all here but some of the most simple and time efficient ways include submitting your site to directories, optimizing your keywords for search engine traffic, posting in forums, writing up a short press release and or articles, purchasing low cost ezine advertising or starting a PPC (Pay Per Click) advertising campaign. |
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| The true beauty of the system is that it can reach what is referred to as “critical mass” very quickly. Since users have the possibility of inviting their friends to join the site in exchange for more free tickets, they become like so many little marketing engines that give your site the best promotion it can get, direct word of mouth recommendation. Their friends in turn continue the cycle and your site continues growing on its own. |
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| For ideas on getting started or any other questions you may have, please contact us and a dedicated advisor will respond shortly to your inquiry. |
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